Released on: July 7, 2008, 3:47 am

Press Release Author: Shushmul Maheshwari

Industry: Food & Beverage

Press Release Summary: RNCOS has recently added a new Market Research Report titled,
\"UK Health Drinks Market\" to its report gallery. The report provides an in depth
analysis of the health and energy drinks market in the UK.

Press Release Body: RNCOS has recently added a new Market Research Report titled,
\"UK Health Drinks Market\" to its report gallery. Health and energy drinks have
emerged as the most profitable and growing segment of the overall soft drinks
industry in the UK. Unlike carbonated drinks, whose sales are declining, the sales
of health and energy drinks have been growing since some time. This is a direct
result of busy lifestyle and rising health concerns. Driven by changing consumer
behavior and other factors, the health and energy drinks market can be viewed as the
most promising segment of soft drinks industry in the UK.

The report provides an in depth analysis of the health and energy drinks market in
the UK. Segment-wise market trends and analysis given in the report will help the
client to identify the potential segment in the overall health and energy drinks
market and the past, current and future outlook on various product segments will
help in analyzing the consumption and sales scenario.

The future outlook of the industry is not determined using any econometric or
statistical model or evaluation, rather it depends upon the past and the current
market trends. The changing consumer preferences and behavior and the market trends
have been taken into consideration while calculating the future direction of the
market.

Key Findings

- Convenience and health concerns are driving the sales of health and energy drinks
in the UK.
- Sales growth in the bottled water segment is expected to increase at a CAGR of 15%
during 2008-2012.
- The per capita consumption of fruit juice reached 23 Liter in 2007 from 19.3 Liter
in 2004.
- The market for smoothies grew by 79.85% in 2007 over 2006 in the UK.

Key Issues Analyzed

- What is the market size and scope of health and energy drinks in the UK?
- What are the current trends prevailing in the market?
- What are the growth prospects and issues related to the market?
- What are the opportunities and challenges for the market?
- Who are the major players in the market?

Key Players Analyzed

This section covers the key players currently operating in the UK health and energy
drinks market including Britvic Plc, Red Bull Company Ltd, PepsiCo Inc., AG Barr
Plc., etc.

Research Methodology Used

Information Sources
Information has been sourced from books, newspapers, trade journals, and white
papers, industry portals, government agencies, trade associations, monitoring
industry news and developments, and through access to more than 3000 paid databases.

Analysis Method
The analysis methods include ratio analysis, historical trend analysis, linear
regression analysis using software tools, judgmental forecasting, and cause and
effect analysis.

About RNCOS:

RNCOS, incorporated in the year 2002, is an industry research firm. It has a team of
industry experts who analyze data collected from credible sources. They provide
industry insights and analysis that helps corporations to take timely and accurate
business decision in today\'s globally competitive environment.

For more information visit: http://rncos.com/Report/IM116.htm
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